The value of California wine shipments to the U.S. market hit $34.1 billion in 2016, up 4.6% on the previous year and a record for the golden state’s winemakers. This is huge and exciting news for the state’s many vintners.
California Chardonnay remains the most popular variety among American consumers, accounting for 20% of sales, followed by Cabernet Sauvignon (15%), red blends including sweet reds (12%), Pinot Grigio / Pinot Gris (9%), Merlot (7%), and Pinot Noir (6%). Close behind are White Zinfandel / blush wines (6%), Moscato / Muscat (5%) and Sauvignon Blanc (5%). Read more.