It can be easy in any business or aspect of life to adopt an “if it isn’t broke, don’t fix it” mentality, however, it could be debated that that attitude can also lead to stagnation and lack of creativity.
This article from Wine Enthusiast tells about one man’s mission to make lesser known varietals available as viable options for California grape growers. Naturally, some growers are hesitant, while others are giving it a try.
The Grape Geeks 