The new generation of twentysomethings are often given all the credit (or is it blame?) for making blush wine the hottest trend. Sales of pink wine are booming, and a rosé resurgence is in full swing across the globe. Purchase numbers are climbing by double digits, without any signs of slowing down.
The industry is quickly attempting to rebrand the image of this pretty in pink drink as being the choice for wine drinkers who don’t take life too seriously. The Guardian explores the new “Think Pink” phenomenon.