As an old world wine producer, Italy has a rich and diverse history of viticulture. Italy has all the amazing food and wine offerings that can be found in say, France, however there is a nearly 6 to 1 difference between the two countries in wine pricing.
Here you can read more about how the Italian government is going to change the perception of Italian wines to the American consumer, in hopes to elevate both status and profit with a $25 million marketing push.
The Grape Geeks 