Consumers Turning to Private Label Wine

A big brand name is not what it used to be, especially in the world of wine. Thanks to national supermarket chains like Trader Joe’s, Aldi, Whole Foods, and Costco, wine buyers are increasingly turning to private label wines and looking to their local grocery store as a trusted wine vendor.

In fact, wine sales in supermarkets climbed to over $10 billion in 2016 (according to Nielsen data). That staggering number is expected to grow even higher in the future.

Private labels and store brands like Costco’s very popular Kirkland series are no longer something of a joke and instead are being recognized as serious players in the crowded wine market. They’re also part of a a much lower price point than the big brand name wines too, which means buyers can afford to drink a couple of bottles a week instead of one a month.

Do you drink a wine that’s exclusive to your local supermarket? Share your favorite with us in the comments below!

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