What Ethics? Using Sexuality to Sell More Wine

The topic of what women should wear to work in a winery tasting room provided much controversy at a panel discussion at the Batonnage Forum in Napa earlier this month. When it comes to short skirts, how short is too short? How much cleavage is appropriate to flash at fawning customers? And does sex really sell when it comes to moving wine?

SevenFiftyDaily has this fantastic write-up about the issue, and it’s a must-read for wine lovers everywhere. We would love to hear your thoughts on using sexuality to sell wine. Read more.

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