Santa Barbara Vintners Considering Mandatory Two Percent Markup on Every Bottle Sold

Well this certainly won’t be popular with fans of Santa Barbara wines.

The staff and board of the Santa Barbara Vintners are considering a mandatory 2% markup fee on every bottle of wine sold. This idea to add more income is the latest effort to help boost funds that will be put towards regional marketing efforts.

As the wine marketplace grows increasingly crowded, many vintners feel these types of fees are the solution and key to becoming more competitive when it comes to attracting visitors to their wine growing and wine tourism areas.

Read more about this proposal, and let us know what you think about trends such as this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s