Projected losses increase as winery size decreases with wineries producing 1,000 to 5,000 cases expected to see lost revenue of 47.5% and wineries producing under 1,000 cases or less expected to lose 66% of revenue.
Winery Tasting Rooms Go Virtual To Connect With Consumers
Survey questions looked at “the overall effects on employment, production, tourism, sales, expenses, and total financial loss.”
Analysts are even more concerned about the long-term affects the virus will continue to have on wine sales in a weakened economy.
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There’s at least a glimmer of good news, and U.S. wine retailers sure could use it. Despite many cities with shelter-in-place orders, some wine and liquor stores are seeing sales surge.