Consumers and the virus have forced the industry to turn their focus towards online sales and marketing.
The winemaking business sits at an intersection of agriculture, retail, wholesale, exporting, and hospitality sectors, which makes it particularly vulnerable during Ontario’s ongoing state of emergency.
The Covid-19 pandemic is making winery buyers skittish about buying grapes during the upcoming harvest, according to a top industry analyst.
The economic ripple effects on the rest of the local economy are just beginning to be calculated as Sonoma County’s $2.175 billion annual tourism economy is now all but closed.
In “because of course they have” news, new research out this week has found that America’s 77 million regular wine drinkers have increased their frequency of wine consumption due to the COVID-19 pandemic lockdown.
A looming recession may mean consumers give the “thumbs down” to low alcohol beverages.