Discount products still represent the majority of store brand sales in America, but they have ceded three share points in the last three years. Premium
Tag: private label wine
Consumers Turning to Private Label Wine
A big brand name is not what it used to be, especially in the world of wine. Thanks to national supermarket chains like Trader Joe’s, Aldi, Whole Foods, and Costco, wine buyers are increasingly turning to private label wines and looking to their local grocery store as a trusted wine vendor.
