Sonoma Valley winery visitation was down 62 percent year on year compared to August 2019.
This idea to add more income is the latest effort to help boost funds that will be put towards regional marketing efforts.
The old way of wine tourism thinking goes something like this: like to blow through tons of cash on opulent experiences and outrageous tasting fees? Then head to Napa. Want bargain tasting prices and a down-home atmosphere? Then Sonoma is for you.
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