Millennials? Nah, the Big Wine Drinkers Will Be Gen X

Awesome Forbes article today about how the wine industry is targeting Gen X while all but ignoring Millennials. An excerpt:

It’s doubtful anyone questions how much influence the Baby Boomer generation has had (still has) on the continued growth of the U.S. wine industry over the past forty years—the latest Wine Analytics Report has domestic table wine sales at $73 billion, 3% higher than last year at this time. The question is: as the Baby Boomer generation shrinks over the coming years, which generation will pick up the slack?

Read more.

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