2020 Outlook: Wine Industry in Decline

2019 was the year when the wine industry collectively noted the decline in consumption and started to set the wheels in motion to counteract this negative trend.

Consumers are drinking less overall, and when they do drink, they are becoming more discerning in terms of their repertoire, which has had an effect on penetration in the wine category.

Read more about what the industry is doing to combat new challenges in 2020.

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